Search Engine Optimization (SEO)

Every day we’re asked “How can I move my site to a top position with the search engines?”. Promoting your website has become increasingly more important as the level of competition intensifies.

Search engine optimization or “SEO” is the process of improving the visibility of a website in the search engines through the use of un-paid (non-sponsored or “organic”) search results. It’s common knowledge that the higher you appear in the search engine rankings, the more visitors your site is likely to experience. Increasing the chances that your site will appear at, or near the top of the rankings is the purpose for the SEO process.

There is, however, more to it than simply having the targeted audience “land” on your site. An effective SEO strategy completes the process with initiated contact by the viewer or in the case of an e-commerce site, an online purchase. This important aspect is known as “goal conversion” and it is the #1 priority when it comes to Small Details SEO.

SEO Tools / Google Analytics

Through the maze of resources and information, certain companies always seem to rise to the top. Over the last decade GOOGLE has introduced a number of tools including their “Analytics” service, which generates detailed statistics about site visitors and enables website owners and developers to fine-tune their internet marketing strategy. As a service to our customers, Google Analytics is integrated into each Small Details website*. In addition, we provide login details and an instructional session to get you started monitoring your company’s website traffic, helping you to “make informed site design improvements, drive targeted traffic, and increase your conversions and profits”!

ANALYTICS REPORTING:  Small Details offers monthly &/or quarterly Google Analytics Reporting Services. This comprehensive report provides the statistics collected by your website Google Analytics tools, along with definitions of the terminology used, any significant facts and figures brought to light by the data collection and recommendations for website improvements and search engine optimization.

Costs range from $50-$75 per reporting period (month or quarter) and can absolutely be included in your pre-paid Website Maintenance Blocks.

» Click for a sample (monthly) ANALYTICS REPORT

Keywords… Importance & Misconceptions

Google is king. There’s no doubt about it. So naturally website designers spend a good part of our time trying to keep up with the current guidelines for developing a Google/search-engine friendly website for our clients. We’ve found there is a common misconception about the importance of “keywords” in a website’s “META Tags”.

Keywords are the words and phrases used to describe a certain product or service. When people refer to keywords in the context of search engine optimization, they are usually referring to the “Keywords META Tag”, HTML code included in the “behind-the-scenes” source code (identification) of a web page.

While it’s true the Keywords Meta Tag is a factor in the rankings with SOME search engines, there are actually 14 different types of keywords–many playing a larger role in your page/website placement. Here are the TOP FIVE in order of priority according to our sources:

Keyword(s) in the URL (website address). Ex: In “www.salondelaware.com” both the keyword “salon” and the location are present. This helped push the site to the top of Google’s rankings within 24 hours of the website launch! (SPECIAL 2015 NOTE:  Google no longer uses keyword URL’s as an important part of their algorithm).

Keyword(s), located in the beginning of the “Title” tag. This has become increasingly important and in our opinion, has an even greater influence with the search engines.

Keywords in the “Description” Meta Tag. These keywords describe the page theme or purpose. Special note: Although Google does not rely heavily on this tag, it can come into play.

Keywords in the “Keyword” Meta Tag. These should be top words or phrases that describe your product or service. Although Google doesn’t necessarily use the keywords in this tag for ranking your site, you can be penalized by the search engines if your keywords are found to be irrelevant. This leads to #5…

Keyword density in your page text. Keep in mind there is some cross-checking going on during the indexing of your webpage.

Search engines eliminate sites packed with irrelevant keywords, designed to attract customers but offering no valid information.

Small Details Strategy

Small Details employs the most up-to-date SEO tools and methods of promoting your website to the search engines. We include these services in most website design and development packages*. Of course, when additional measures are needed, such as AdWord or pay-per-click campaigns, we’re here to help with a group of affiliates who have the expertise to manage even the most aggressive internet marketing strategy.

Get in Touch TODAY and let us know how we can help YOU! Our actions will speak for us… We Provide Turnkey Business SOLUTIONS!

*One-page websites may require additional fees for extensive services.