SEARCH ENGINE OPTIMIZATION (SEO)
Every day we're asked "How can I move my site to a top position with the search engines?". Promoting your website has become increasingly more important as the level of competition intensifies.
Search engine optimization or "SEO" is the process of improving the visibility of a website in the search engines through the use of un-paid (non-sponsored or "organic") search results. It's common knowledge that the higher you appear in the search engine rankings, the more visitors your site is likely to experience. Increasing the chances that your site will appear at, or near the top of the rankings is the purpose for the SEO process.
There is, however, more to it than simply having the targeted audience "land" on your site. An effective SEO strategy completes the process with initiated contact by the viewer or in the case of an e-commerce site, an online purchase. This important aspect is known as "goal conversion" and it is the #1 priority when it comes to SMALL DETAILS SEO.
SEO Tools / Google Analytics
Through the maze of resources and information, certain companies always seem to rise to the top. Over the last decade GOOGLE has introduced a number of tools including their "Analytics" service, which generates detailed statistics about site visitors and enables website owners and developers to fine-tune their internet marketing strategy. As a service to our customers, Google Analytics is integrated into each Small Details and Hi5s, Inc. website*. In addition, we provide login details and an instructional session to get you started monitoring your company's website traffic, helping you to "make informed site design improvements, drive targeted traffic, and increase your conversions and profits"!
Keywords... Importance & Misconceptions
Google is king. There's no doubt about it. So naturally website designers spend a good part of our time trying to keep up with the current guidelines for developing a Google/search-engine friendly website for our clients. We've found there is a common misconception about the importance of "keywords" in a website's "META Tags".
Keywords are the words and phrases used to describe a certain product or service. When people refer to keywords in the context of search engine optimization, they are usually referring to the "Keywords META Tag", HTML code included in the "behind-the-scenes" source code (identification) of a web page.
While it's true the Keywords Meta Tag is a factor in the rankings with SOME search engines, there are actually FOURTEEN different types of keywords--many playing a larger role in your page/website placement. Here are the TOP FIVE in order of priority according to our sources:
Special note: Keywords listed in this tag should ALSO appear in the page content. Although Google doesn't necessarily use the keywords in this tag for ranking your site, you can be penalized by the search engines if your keywords are found to be irrelevant. This leads to #5...
Small Details Strategy
Small Details & Hi5s employ the most up-to-date SEO tools and methods of promoting your website to the search engines. We include these services in most website design and development packages*. Of course, when additional measures are needed, such as AdWord or pay-per-click campaigns, we're here to help with a group of affiliates who have the expertise to manage even the most aggressive internet marketing strategy.
GET IN TOUCH TODAY and let us know how we can help YOU! Our actions will speak for us... We Provide Turnkey BUSINESS SOLUTIONS!
*One-page websites may require additional fees for extensive services.
