January 8, 2015, Newark Delaware — One of the most exciting web-related developments in several years is “Responsive Web Design” or RWD. Responsive web design employs a combination of code (HTML or HTML5), “[tooltip tip=”Media Query is a CSS3 module allowing content rendering to adapt to conditions such as screen resolution (e.g. smartphone screen vs. computer screen). It became a W3C recommended standard in June 2012. and is a cornerstone technology of Responsive web design.”]media queries[/tooltip]” and flexible grids to create a website. Responsive sites will adapt to the screen of multiple devices allowing consumers to view content on desktop computers as well as tablets and cell phones without the need to zoom, pan or scroll horizontally.
Benefits of RWD
Cost effective– Why spend extra time and money on a separate mobile site when you can have all content in one place?
Consolidated Analytics– Have all analytics in one place without having to track between sites allowing you to easily track your ROI.
Increased SEO– Google recommends RWD because they “can discover your content more efficiently” and “It keeps your desktop and mobile content on a single URL, which is easier for your users to interact with, share, and link to and for Google’s algorithms to assign the indexing properties to your content.”
Increased Sales– Without the need for redirects and the ability to go from one device to another will improve site experience and lead to more visits and sales.
As of 2014, mobile devices account for the majority of internet usage with the numbers climbing steadily, making Responsive websites essential.
Don’t let your competition get ahead of you! Contact us today to talk about updating your website!