How to Add an Embedded YouTube Video on Your WordPress Website

arrow-newsMarch 28, 2015–Seems we spend a lot of time keeping up with new technology lately and less time breaking down just how to use the tools and features ALREADY built into the WordPress system. Today we’d like to offer the first of a series of simple instructions on how to use your WordPress Website Content Management tools. This applies mainly to Small Details clients, who have the built-in plugin “TinyMCE Advanced” (text editor) but may come in handy to others as well.

How to Add an Embedded YouTube Video

how-to-embed-youtube-video

  1. Open your web browser (recommended–Google Chrome, Safari (for PC), Firefox or if necessary, Internet Explorer).
  2. Locate your YouTube video by visiting YouTube.com – search the title, other general info or log into your YouTube Channel if you have one.
  3. Directly under the video, select “Share”, then “Embed.” Next, right click and copy the highlighted URL (address), starting with “http:….”
  4. Open your WordPress website in a new window — right click on your desktop browser icon (Chrome, Safari, etc). Log into your WordPress site admin and locate the page on which you want to add the video. Place your mouse where you’d like the video to display. Next, in the bottom row of icons directly above your text editor, select the video icon (see icon circled in red above). When the panel opens click the “Embed” tab and paste the code you copied from YouTube. Click “Ok.”
  5. If the video placeholder extends beyond the content “container” on the page (which it almost always does—check your content borders) grab the lower right corner of the video placeholder and drag it up/in until it fits within the container with a little room leftover.
  6. Click the “Update” button to update your page.
  7. It’s always best to “Preview…” your page by clicking the button in the upper right section of your screen.

We should mention that it IS possible to upload and link a video using “FTP,” but considering the added exposure you get through YouTube and the typical size of a video file we highly recommend the YouTube alternative. Of course, please feel free to contact us if you have questions or if you wish to discuss other options.

Thank you for your interest!

 

Small Details Announces New Social Media Strategist

January 9, 2015, Newark, Delaware–Small Details is happy to announce the addition of our new Social Media Strategist, Jenn Comegys. Currently certified in [tooltip tip=”Contributing to a website containing a writer’s or group of writers’ own experiences, observations, opinions, etc., and often having images and links to other websites.”]blogging[/tooltip], Facebook, Twitter, and Linkedin Marketing, Jenn plans to add Google+ and email marketing to her list of certifications. Her focus has been on increasing her knowledge of Search Engine Optimization (SEO) and other key elements involved in creating a successful marketing strategy and since social media platforms are constantly changing, Jenn works hard to stay up to date on those changes so you don’t have to!

In order to be effective, social media marketing requires time and dedication and, as a business owner, it’s difficult to stay on top of constant updates and interactions on your social media pages. Jenn will create a plan designed specifically for your business and your budget. Plans including networking, promotional posts, and content created specifically to drive traffic to your website. Visit our Social Media Marketing page for a list of the many benefits. 

Responsive Web Design… What is it?

resp_imgJanuary 8, 2015, Newark Delaware — One of the most exciting web-related developments in several years is “Responsive Web Design” or RWD. Responsive web design employs a combination of code (HTML or HTML5), “[tooltip tip=”Media Query is a CSS3 module allowing content rendering to adapt to conditions such as screen resolution (e.g. smartphone screen vs. computer screen). It became a W3C recommended standard in June 2012. and is a cornerstone technology of Responsive web design.”]media queries[/tooltip]” and  flexible grids to create a website. Responsive sites will adapt to the screen of multiple devices allowing consumers to view content on desktop computers as well as tablets and cell phones without the need to zoom, pan or scroll horizontally.

Benefits of RWD

Cost effective– Why spend extra time and money on a separate mobile site when you can have all content in one place?
 
Consolidated Analytics– Have all analytics in one place without having to track between sites allowing you to easily track your ROI.

Increased SEO– Google recommends RWD because they “can discover your content more efficiently” and “It keeps your desktop and mobile content on a single URL, which is easier for your users to interact with, share, and link to and for Google’s algorithms to assign the indexing properties to your content.”

Increased Sales– Without the need for redirects and the ability to go from one device to another will improve site experience and lead to more visits and sales.

As of 2014, mobile devices account for the majority of internet usage with the numbers climbing steadily, making Responsive websites essential.

Don’t let your competition get ahead of you! Contact us today to talk about updating your website!

How Does Net Neutrality Affect Small Business Owners?

Depositphotos_45426235_l-300x240With the possibility of new rules in the future, net neutrality has been a topic of great debate. As a business owner, you should be aware of how these new rules could affect you.

What is Net Neutrality?
Basically, net neutrality keeps Internet Service Providers (ISPs) from being able to control what we see on the web. It keeps things fair and even regardless of the size of your company. With net neutrality a small business owner’s blog can be seen just as quickly as a large company’s post. Whether it’s a video, blog post, or image, it will load the same no matter who you are. People can get online and choose what they would like to see without having someone decide for them.

Open Internet Order
In 2010, the FCC Open Internet Order[1] was put into effect. Its purpose was to prevent discrimination in charges, services, etc. Verizon fought the new rules, and the court agreed saying the FCC doesn’t have the right to enforce net neutrality because the internet isn’t considered a common carrier.

What is the “Fast Track” and how could it affect me?
The FCC is considering a new rule which will jeopardize net neutrality. It will allow the ISPs to offer a “fast track” to deliver content more expeditiously. This will allow businesses to pay extra to have their content be seen faster than others. If the providers offer special services at higher costs the smaller companies may not be able to afford them. This will cause a small business “blind spot”—consumers will be drawn to larger companies (with larger advertising budgets), even if the smaller companies offer better goods and services. Unable to compete, eventually small business will go under.

Advocates of net neutrality are requesting that the FCC reclassify ISP’s as common carriers under Title II of the Communications Act of 1934  which states that common carriers can’t “make any unjust or unreasonable discrimination in charges, practices, classifications, regulations, facilities, or services.”[2] President Obama has spoken in favor of Title II along with many others. The net neutrality docket has become the most popular in FCC history receiving approximately 4 million comments (the previous being Janet Jackson’s Super Bowl wardrobe malfunction with 1.4 million).

Tom Wheeler, the FCC chairman, has said “Let me be really clear. If prioritization hurts consumers, hurts innovation, hurts competition, degrades service, it’s D.O.A.” Allowing “fast tracks” could definitely hurt all of those things! If new business owners can’t afford to keep their companies in the eye of the public, how will they be able to grow? With larger companies paying more for internet services, they will be charging the consumers more for their products and services and offering less. According to U.S. Census Bureau data, businesses with less than 20 workers made up to 89.8 percent of a total 5.68 million U.S. employer firms.[3] If that 89.8 percent go under, what will we have left? Fortified BIG business America and a dramatic increase in unemployment.

If you are against the abolishment of net neutrality, please contact Chairman Wheeler at: mailto:tom.wheeler@fcc.gov 
Speaking up could save our businesses!

net neutrality

Sources:
1 Wikipedia
The Daily Dot
3 SBE Council (Small Business & Entrepreneurship Council)

Related links…
Copyblogger – What Net Neutrality Means For Your Business and Why You Need to Act Now to Protect It
Wikepedia – Net Neutrality
Tech Times- Net Neutrality Decision to Be Made in Early 2015
The Washington Post- The Next Big Turning Point in the Net Neutrality Debate

Domain Name Difficulties

(Originally posted January 26, 2011 but still relevant in 2015)

domainsDecember 30, 2014, Elkton Maryland — Finding the right domain name can be a real challenge. Especially since enterprising individuals discovered a few years back they could pick up short/sweet domain names for $7-$11 and resell them for a profit… sometimes a hefty profit. Examples… In 2009 Toys ‘R’ Us bought Toys.com for a reported $5.1 million. As you might expect, Sex.com went for top dollar–$12.5 million and Business.com sold for $7.5 million.

Of course these names are highly desirable and you can bet the companies who registered them will reap the benefits but it still surprises me to find uncommon words or phrases that carry a 4, 5 or 6 figure price tag. I must admit I’ve experienced this personally–the response to the last attempt to purchase my business name was “no less than 5 figures”. I’ve been trying to purchase this name for 8 years and it sits idle to this day.

If you’re faced with this dilemna and your budget doesn’t include a 5-figure price tag, there IS a Plan B. When searching for a specific domain name consider using a hyphen, adding “online” to the name or you may find another alternative offered by the good folks at GoDaddy (my domain registrar of choice). Another (recommended) option is to use the industry or type of service/business AND the service area (state or region). Example… www.BuildingPA.com was registered for a general contractor in PA when he was unable to secure the name he wanted.

I think everyone agrees we don’t want government intervention when it comes to the internet so we’ll have to live with what I consider to be just shy of extortion. Once or twice a day we’ll land on these “investor’s” faux websites built to disguise endless lists of links to nowhere and serving no legitimate purpose. For the foreseeable future we’ll just have to continue coming up with creative solutions to these… domain name difficulties. Get in TOUCH and let us help you!

(Source for domain prices: ABC News, March 2009: ABC News Article )