Small Details Announces New Social Media Strategist

January 9, 2015, Newark, Delaware–Small Details is happy to announce the addition of our new Social Media Strategist, Jenn Comegys. Currently certified in [tooltip tip=”Contributing to a website containing a writer’s or group of writers’ own experiences, observations, opinions, etc., and often having images and links to other websites.”]blogging[/tooltip], Facebook, Twitter, and Linkedin Marketing, Jenn plans to add Google+ and email marketing to her list of certifications. Her focus has been on increasing her knowledge of Search Engine Optimization (SEO) and other key elements involved in creating a successful marketing strategy and since social media platforms are constantly changing, Jenn works hard to stay up to date on those changes so you don’t have to!

In order to be effective, social media marketing requires time and dedication and, as a business owner, it’s difficult to stay on top of constant updates and interactions on your social media pages. Jenn will create a plan designed specifically for your business and your budget. Plans including networking, promotional posts, and content created specifically to drive traffic to your website. Visit our Social Media Marketing page for a list of the many benefits. 

Responsive Web Design… What is it?

resp_imgJanuary 8, 2015, Newark Delaware — One of the most exciting web-related developments in several years is “Responsive Web Design” or RWD. Responsive web design employs a combination of code (HTML or HTML5), “[tooltip tip=”Media Query is a CSS3 module allowing content rendering to adapt to conditions such as screen resolution (e.g. smartphone screen vs. computer screen). It became a W3C recommended standard in June 2012. and is a cornerstone technology of Responsive web design.”]media queries[/tooltip]” and  flexible grids to create a website. Responsive sites will adapt to the screen of multiple devices allowing consumers to view content on desktop computers as well as tablets and cell phones without the need to zoom, pan or scroll horizontally.

Benefits of RWD

Cost effective– Why spend extra time and money on a separate mobile site when you can have all content in one place?
Consolidated Analytics– Have all analytics in one place without having to track between sites allowing you to easily track your ROI.

Increased SEO– Google recommends RWD because they “can discover your content more efficiently” and “It keeps your desktop and mobile content on a single URL, which is easier for your users to interact with, share, and link to and for Google’s algorithms to assign the indexing properties to your content.”

Increased Sales– Without the need for redirects and the ability to go from one device to another will improve site experience and lead to more visits and sales.

As of 2014, mobile devices account for the majority of internet usage with the numbers climbing steadily, making Responsive websites essential.

Don’t let your competition get ahead of you! Contact us today to talk about updating your website!

How Does Net Neutrality Affect Small Business Owners?

Depositphotos_45426235_l-300x240With the possibility of new rules in the future, net neutrality has been a topic of great debate. As a business owner, you should be aware of how these new rules could affect you.

What is Net Neutrality?
Basically, net neutrality keeps Internet Service Providers (ISPs) from being able to control what we see on the web. It keeps things fair and even regardless of the size of your company. With net neutrality a small business owner’s blog can be seen just as quickly as a large company’s post. Whether it’s a video, blog post, or image, it will load the same no matter who you are. People can get online and choose what they would like to see without having someone decide for them.

Open Internet Order
In 2010, the FCC Open Internet Order[1] was put into effect. Its purpose was to prevent discrimination in charges, services, etc. Verizon fought the new rules, and the court agreed saying the FCC doesn’t have the right to enforce net neutrality because the internet isn’t considered a common carrier.

What is the “Fast Track” and how could it affect me?
The FCC is considering a new rule which will jeopardize net neutrality. It will allow the ISPs to offer a “fast track” to deliver content more expeditiously. This will allow businesses to pay extra to have their content be seen faster than others. If the providers offer special services at higher costs the smaller companies may not be able to afford them. This will cause a small business “blind spot”—consumers will be drawn to larger companies (with larger advertising budgets), even if the smaller companies offer better goods and services. Unable to compete, eventually small business will go under.

Advocates of net neutrality are requesting that the FCC reclassify ISP’s as common carriers under Title II of the Communications Act of 1934  which states that common carriers can’t “make any unjust or unreasonable discrimination in charges, practices, classifications, regulations, facilities, or services.”[2] President Obama has spoken in favor of Title II along with many others. The net neutrality docket has become the most popular in FCC history receiving approximately 4 million comments (the previous being Janet Jackson’s Super Bowl wardrobe malfunction with 1.4 million).

Tom Wheeler, the FCC chairman, has said “Let me be really clear. If prioritization hurts consumers, hurts innovation, hurts competition, degrades service, it’s D.O.A.” Allowing “fast tracks” could definitely hurt all of those things! If new business owners can’t afford to keep their companies in the eye of the public, how will they be able to grow? With larger companies paying more for internet services, they will be charging the consumers more for their products and services and offering less. According to U.S. Census Bureau data, businesses with less than 20 workers made up to 89.8 percent of a total 5.68 million U.S. employer firms.[3] If that 89.8 percent go under, what will we have left? Fortified BIG business America and a dramatic increase in unemployment.

If you are against the abolishment of net neutrality, please contact Chairman Wheeler at: 
Speaking up could save our businesses!

net neutrality

1 Wikipedia
The Daily Dot
3 SBE Council (Small Business & Entrepreneurship Council)

Related links…
Copyblogger – What Net Neutrality Means For Your Business and Why You Need to Act Now to Protect It
Wikepedia – Net Neutrality
Tech Times- Net Neutrality Decision to Be Made in Early 2015
The Washington Post- The Next Big Turning Point in the Net Neutrality Debate